Wit & Delight is a lifestyle brand based in Minneapolis, Minnesota. The company was founded by Kate Arends in 2009.

Since its inception, Wit & Delight has become an established creative/branding agency and product company with six employees, garnering 3.3 million unique followers and designing limited collections for Target Corporation.

Wit & Delight’s mission is to help every person live a life well lived through products, experiences, and visual content. Our design process is founded on collaboration, not just amongst ourselves but with real-time feedback from product users. From the feeling of our materials to the placement of a pocket, our products live in harmony with our customer’s lifestyle.